Reporting on Messages

The management console automatically produces statistical reports on Message activities that help you to analyze the success of a Message. The following types of Message reports are available. Not all of these reports are applicable to all Message types.

• Sent Message Report shows a breakdown of sent messages and responses for any transmissions of this Message.
• Message Click-Through Report shows a breakdown of link click-through statistics for this message.
• Message Activity Report shows the number of unique links clicked by each Contact who responded to this Message.
• Message Forwarding Report shows a summary of forwarded Messages.
• Message Response Time shows the period in which contacts responded to this message after it was sent.

To view a Message report

1. From the Component List, click the Message you would like to view.
2. Click the Modify button from the Action Bar.
3. A Component window will be launched displaying the Content view.
4. From the View Bar, click Reports.
5. The Message Reports view will be loaded. Click the report you would like to view. The report will be loaded in a new window.

Each message Report allows you to specify which transmission to display results for.

To specify the transmission

1. From the Transmission list, click the transmission you wish to report on or click All Transmissions to report on all transmissions.
2. Click the View button.
3. The report will be loaded.

Each Message report contains a summary section with the following information:

In most reports, you can click on an item to view further details.