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Elements

Elements are the components that make up a marketing Campaign. A Campaign element can be one of a subset of components that create an interaction with contacts. For example, an email message, an online survey and an auction could all be added to a Campaign as elements.

You can either add an existing Component as an element or you can create a new component to add as an element.

Removing an element from a Campaign will not delete the Component.

In This Section

Add an Existing Component as an Element

Add a New Element

See Also

Campaigns

When to Use Campaigns

Designing a Campaign

Viewing a Campaign

Creating a Campaign

Members

Response States

Response Sources

Offers

Campaign Messages

Reporting on Campaigns

Add an Existing Component as an Element

You can add an existing Component to a Campaign as an element.

To add an existing component

  1. Load the Elements view in the Campaign's Component window.
  2. Click the Add button from the Action Bar.
  3. From the Existing submenu, click the type of Component that you would like to add as an element.
  4. The Select Component dialog will be displayed.
  5. Click the Component that you would like to add and click the Add button.
  6. The Component will be added to the Campaign as an element.

Add a New Element

From the Campaign Component window you can create a new Component which will automatically be added to the Campaign as an element.

To create a new Component and add it as an element

  1. Load the Elements view in the Campaign's Component window.
  2. Click the Add button from the Action Bar.
  3. From the New submenu, click the type of Component that you would like to create.
  4. The new Component window will be displayed.
  5. Depending on the type of Component that you selected to create the available options will vary. Fill in the necessary details and click the Create button.
  6. The Component will be created and added to the Campaign.
  7. You can close the new Component's window to return to editing the Campaign or continue to configure the new Component.
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