Campaigns

Campaigns allow you to group related elements together to make it easy to increase the effectiveness of your marketing campaigns while simplifying management and coordination across multiple channels at the same time.

Each Campaign groups together information to give you a single view of that project:

• Elements are the components that together make up a Campaign. For example, an email message, an online survey and an auction could all be added to a Campaign as elements. A Campaign allows you to group these Elements together so that visibility and access are easy.
• Members are the Contacts that are related to the Campaign. Each Member may also have a response state which allows to track their response status within the Campaign. For example, you could track people who have registered for a test drive.
• Campaign reporting provides overview reporting on the success of the campaign for the Contacts who have participated.

Where multiple channels are used, Campaigns can give you a single view of Contacts across all channels. By defining and using response states within a Campaign, member response statistics can be reviewed using built in real-time reports while a Campaign is live or after it has been completed.