Message Click-Through Remarketing

Message remarketing criteria allows you to select Contacts by checking URL click-through statistics for the specified tracked Message link.

The Message click-through remarketing criteria allows you to specify the following elements:

Element

What it does

The Contact

The Contact list allows you to select the operator for matching the Contact against the tracked Message link.

URL

Allows you to select the tracked Message link that you would like to match on.

To specify a URL

Click the URL box.
The Select Message Link window will be launched.
From the Message list, click the sent Message you would like to select a link from.
All tracked links from that Message will be displayed in the Component list.
Click the link you would like to use for the Filter criteria.
Click the Select button.

The different operators for Message click-through remarketing criteria are detailed in the following table:

Operator	What it does
Has clicked on	True when the Contact has clicked on the specified tracked Message link.
Has not clicked on	True when the Contact has not clicked on the specified tracked Message link.