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Activity Condition

An activity condition allows you to select Contacts by checking a Contact's interaction with a Campaign activity.

Filter Criteria - Activity Condition

The Campaign member targeting criteria allows you to specify the following elements:

Element

What it does

Activity

Allows you to select the Campaign activity to match on.

Operator

Allows you to determine the function to perform on the specified field.

  • Exists returns true for a Contact if they exist in the specified Campaign Activity.
  • Not Exists returns true for a Contact if they do not exist in the specified Campaign Activity.
  • Count can only be used when All is selected in the Field list. Returns a count of the total number of times that a Contact has performed this activity.
  • Sum returns the sum of the number specified in the Field list from all the times that a Contact has performed this activity.
  • Average returns the average of the number specified in the Field list from all the times that a Contact has performed this activity.
  • Min returns the minimum of the number specified in the Field list from all the times that a Contact has performed this activity.
  • Max returns the maximum of the number specified in the Field list from all the times that a Contact has performed this activity.

Field

Not displayed when the Exists or Not Exists operator is selected.

Allows you to select the numeric or date field from the activity to compare to the specified value.

The default All can only be used when the Count function is selected in the first operator list.

Operator

Not displayed when the Exists or Not Exists operator is selected.

The numerical operator allows you to determine how to compare the result of the operator-field function to the value specified in the value text box.

Value

Not displayed when the Exists or Not Exists operator is selected.

The value text box allows you to enter the value that you would like to match on.

Where

The Where selector allows you to specify additional criteria to check against the Activity. For example, you may choose to match only Contacts who redeemed coupons over the specified value on a specific day. In this case you could use the where condition to specify the activity day.

To specify where criteria

  1. Click the Where field.
  2. The Selection Filtering Criteria dialog will be launched.
  3. Add or modify criteria in the same way as other Filter criteria.
  4. Click OK to update the where criteria.

The different numerical operators for activity condition criteria are detailed in the following table:

Operator

What it does

=

True when the field is equal to the specified value.

<>

True when the field is not equal to the specified value.

>

True when the field is greater than the specified value.

>=

True when the field is greater than or equal to the specified value.

<

True when the field is less than the specified value.

<=

True when the field is less than or equal to the specified value.

See Also

Filter Criteria

Using Multiple Criteria

Campaign Member State Targeting

Campaign Member Targeting

Field Targeting

List Targeting

Literature Item Targeting

Message Click-Through Remarketing

Message Delivery Failure

Message Remarketing

Promotion Targeting

Date Targeting

Survey Question Targeting

Survey Response Targeting

Import Existing Filter

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