Keyword Tips

There are certain words that can not be used as keywords, and others that you should avoid.

It is recommend that you avoid the following types of keywords:

INFO1 avoid anything with a mix of numbers and letters as this can be confusing for the Contact.
TXT, SHORTCODE, TO , TWO, TOO, 2, SEND, PHONE, FOR avoid anything that is similar to the copy that will be used in the call to action.
333, 4, 2 avoid numbers as they can be potentially confusing for Contacts.
R&R avoid anything that could be entered in multiple different ways. For example, R&R may be interpreted and entered R & R, RANDR or R+R.
REST.RECREATION avoid anything with punctuation. Contact's can easily misinterpret it or enter too much punctuation.
QUESTIONNAIRE avoid keywords that are too long or are commonly misspelled.
PHONETIC avoid keywords that are not spelled phonetically.
EXCESSIVELY long keywords should be avoided. Aim for keywords that are three to six characters long and preferably one or two syllables.
CHEERLEADER avoid double-barrelled words as these could easily be misinterpreted and entered with additional punctuation or spaces. For example, CHEERLEADER may be entered as CHEER-LEADER or CHEER LEADER.

The following keywords are system reserved and therefore can not be used as a Txt Service keyword.