Keyword Targeting

Keyword targeting condition allows you to determine whether to take an action by testing a value against the keyword that was sent in the response for this Txt Service.

The keyword targeting condition allows you to specify the following elements:

Element	What it does
Operator	The Operator list allows you to select one how the value and field will be matched.
Value	The value text box allows you to enter the value that you would like to match on.

The different operators for keyword targeting condition are detailed in the following table:

Operator	What it does
=	True when the Contact Field is equal to the specified value. Use the (ignore case) option when you want the match to be case insensitive.
<>	True when the Contact Field is not equal to the specified value. Use the (ignore case) option when you want the match to be case insensitive.
>	True when the Contact Field is greater than the specified value. This operator applies only to numeric and date fields. When used with text fields it performs a case sensitive pattern match which can be more reliably performed using begins with.
>=	True when the Contact Field is greater than or equal to the specified value. This operator applies only to numeric and date fields. When used with text fields it performs a case sensitive pattern match which can be more reliably performed using begins with.
<	True when the Contact Field is less than the specified value. This operator applies only to numeric and date fields. When used with text fields it performs a case sensitive pattern match which can be more reliably performed using begins with.
<=	True when the Contact Field is less than or equal to the specified value. This operator applies only to numeric and date fields. When used with text fields it performs a case sensitive pattern match which can be more reliably performed using begins with.
is one of	True when the Contact Field is one of the values in the value list. To specify a value list, enter each value into the Value text box, separated by a comma or space. Use the (ignore case) option when you want the match to be case insensitive.
is not one of	True when the Contact Field is not one of the values in the value list. To specify a value list, enter each value into the Value text box, separated by a comma or space. Use the (ignore case) option when you want the match to be case insensitive.
contains	True when the Contact Field contains the value. For example, a value of Jan would match Jan, Jane and Mary-Jane. Use the (ignore case) option when you want the match to be case insensitive.
does not contain	True when the Contact Field does not contains the value. Use the (ignore case) option when you want the match to be case insensitive.
starts with	True when the Contact Field begins with the Value. For example a value of New will match both New York and New Orleans. Use the (ignore case) option when you want the match to be case insensitive.
does not start with	True when the Contact Field does not begin with the Value. Use the (ignore case) option when you want the match to be case insensitive.
ends with	True when the Contact Field ends with the Value. For example a value of Dakota will match both North Dakota and South Dakota. Use the (ignore case) option when you want the match to be case insensitive.
not ends with	True when the Contact Field does not end with the Value. Use the (ignore case) option when you want the match to be case insensitive.
is null	True when the Contact Field has no value (not even a blank value). For most purposes use is blank to check to an empty field.
is not null	True when the Contact Field has a value (even a blank value).
is blank	True when the Contact Field has no value or when a numeric field has a value of 0.
is not blank	True when the Contact Field has a value and if it is a numeric field that value is not 0.

Keyword Targeting

See Also